becoming an online publisher
Essay 2 – Week 13 – My Experience as an Online Publisher
Becoming An Online Publisher
Alright, let’s get pretty honest about how I feel about blogging. By starting up a lifestyle blog, I have found it is a great space to journal “resembling an online diary” (Chittenden, 2010) to write out all my thoughts about anything beauty related. Through my challenges of learning how to navigate the online publishing world, I have obtained an understanding of how to formulate a target audience while generating monetary value off of user traffic with the help of transmedia integration to interconnect digital worlds.
At the beginning of the course, I had no idea what I wanted my blog to be. Fraser’s explanation of the “public sphere that permits us to keep in view the distinctions between economic markets, democratic associations, distinctions that are essential to democratic theory” (1990, pg. 57) helped define what I want my audience to look like. By the third week of class I refined my plans, landing on the thought that my blog is going to go down the beauty path but I had not considered the other logistics that come with trying to target a certain group of people. With the help of course material, I formed an understanding of what a public sphere looks like and how to create an effective target audience. I have created a blog that will attract a loyal following of users who love makeup and skincare looking to read about my tips and past mistakes. On the contrary, it is also essential to create a counterpublic to “explicitly articulate alternatives to wider publics that exclude the interests of potential participants” (Norman, 2021). This quote pushed me to create a space for asians who are often the minority race could look to for advice. With the help of my content, I aim to contribute to a counterpublic that teaches beauty tricks for asians or anyone that cosmetic techniques are not a one size fits all thing. In the future, I hope to create a space that all people can look to for beauty tips and tricks while incorporating different techniques that help all the unique people out there.
Throughout the duration of the course, I have yet to legitimately monetize my blog; however, I have come up with a future plan to execute once I have more time on my plate. Living in the digital age probably means that you know what Google ads are or at least have run into them when searching for something. After finding the article, How Much Does Google Ads Costs, I realized “there’s no easy, one-size-fits-all answer” (Shewan, 2021). The price can drastically range depending on business type, if the advertising search is trending, and the rank of the search. I would definitely try this technique as Google ads are so commonly clicked on and it will make my website more favourable in the search algorithms. In addition, after exploring Bleymaier’s article on how to monetize links to Amazon products, this was a genius idea. This process would allow me to “make commission off of the other items they place in their shopping cart, including items that she didn’t link to” (Bleymaier, 2013). Considering my blog is all about beauty and showcasing my favourite products, it would be easy to include Amazon links to these products for my users to click onto them for monetary value. At some point, I am going to implement these monetization techniques on my website to generate extra income.
There is no better way to increase popularity than taking a brand to multiple platforms. As seen with the Pokemon craze that is still going on, “the Nintendo company made a very smart move when they sold and conveyed Pokemon media through many formats” (Kevinbrittneylauren, 2013). To become a well-known influencer in the digital era, it is essential to have one’s name recognized on multiple social platforms as the internet is a multidimensional sphere. Instagram, the picture sharing application is a great start to building a “complex world which can sustain multiple interrelated characters and their stories (Jenkins, 2007) similar to the way big comic book companies use trans media to sell their storylines. There are so many users on Instagram and everyday people are growing in popularity by the minute. Thus, making it far easier to gain traffic from Instagram than hoping someone stumbles across my blog. To help keep my two worlds aligned, I will post the same content on my Instagram and website; however, make the information more concise on the social platform post as people want quick information when scrolling through their feed. Moreover, I am also using this technique on my Pinterest account as many are looking for beauty tips on this platform. To fully accomplish my transmedia takeover, I am working on taking my own aesthetically pleasing pictures to use on various social media posts for more authenticity.
In conclusion, this course has been an enlightening introduction to the publication realm and what it means to be an online publisher. After looking back at my original screenshots of my website, I can confidently say that I have gained a drastic amount of digital publishing knowledge throughout this course that will translate into other areas of my life and for future careers.
Bleymaier, T. (2013). “On Advertising – Maria Popova”. On-advertising. https://on-advertising.tumblr.com
Fraser, N. (1990). “Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy”. http://www.jstor.org.proxy.lib.sfu.ca/stable/466240?seq=1
Jenkins, H. (2007). “Transmedia Storytelling 101”. henryjenkins. http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html
Lauren. K. (2013). “Pokemon as transmedia storytelling”. kevinbrittenylauren. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/
Norman, S. (2021). Publics/Counterpublics [PDF FILE]. Posiel. https://posiel.com/wp-content/uploads/2021/02/Pub-101-SP21-Week-Six-publics.pdf
Shewan, D. (2021). “How Much Does Google Ads Cost”. Wordstream. https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost